Being able to offer consumers a beautiful optimized experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals.

Responsive web design: Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Responsive web design acknowledges and integrates things like touch screens to aid navigation.

Responsive Front-End Frameworks: Front-end frameworks like Foundation and Bootstrap have responsive design in mind from the start with no grid calculations at all. Responsive grids in these frameworks are very robust and thoughtful.

Responsive Images: Beyond just multiple screen resolutions, web designers now have the added challenge of multiple pixel densities.  The best way to handle high DPI displays is to use an SVG first approach as they can scale to any resolution with small file sizes.


  • Responsive sites work well across the multitude of existing devices on the market. Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers mean a happier business.
  • Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
  • Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Responsive approach is the answer to it.
  • An optimized and consistent site, no matter what platform it’s viewed on, provides a better experience for the user, which is more likely to lead to them engaging with you.

Conclusion: Responsive web design has become a huge umbrella that encompasses many different tools, techniques, workflows, and resources, so it’s impossible to create a guide that’s completely comprehensive.