There might be different viewpoints to the question asked. However, one must admit that the idea of responsive web design is a relatively new concept which still a majority of people are not aware about. Earlier we used to get disclaimers with the websites like This page can be best viewed with Internet Explorer 5.0 or a later version. So, the user had to adjust for the website rather than the website adjusting according to the user.
Over the past couple of years, users have been making a constant shift from desktop to mobile devices. In the fast paced world, everybody wants information on the go. Smart phone users have grown exponentially and with the number of electronic devices coming in the market, designing custom websites for each has become a difficult task.
The basic idea behind designing a responsive website is to design a single website that will display properly on all devices, be it be smart phones, laptops, tablets, desktop PCs and every other option in the market. In 2013, responsive web design has become a necessity rather than an option for businesses. Why? Competition in mobile traffic is much more than it was anytime earlier. At this point, if you do not offer your potential customers an optimal web experience, they will probably move over to someone else.
Here are some key facts about responsive web design:
- The designs are created according to content: device specific elements are secondary
- Ability to adapt to new technology
- Easy to manage: content editing can done through a single CMS
- SEO friendly
- Cost effective
So, coming back to the question once again, is 2013 the year of Responsive Web Design? Yes, Absolutely! With a never ending line of latest devices hitting the market, it becomes evident that this approach would definitely engage the audience in a better way as compared to a couple of years back!