Before any digital marketing initiative is implemented on any website one needs to make sure that site designed and ready to be marketed is web friendly and compatible to the contemporary requirement of the search engine protocols. Flashy complex sites are the things of the past as new search engine protocols established have stringent set of rules and codes that needs to be complied as per their compliance. These are set of security issues implemented to keep the web-o-sphere free of risky intrusions. We shall share with you some simpler points that allow you to have a healthy presence for you site online…
Some points to remember:
Right Content is “King” : Content serves as a rich source of food energy for most of the search engine robots and search algorithms. Try to avoid highly complex coded flash animations and images. Instead use web friendly codes and scripts that are complaint to search engine protocols. Have the contents properly embedded with keywords with less competition and high search count. Use appropriate Titles embedded with keywords as well.
Proper page sectioning – Pages seem to load faster on different computers with different bandwidth when they are sectioned properly without long drawn out paragraphs.This also helps search criteria to read and pick up on titles, keywords and specific fields quicker.
Validate your code and make it more refined – Sites should be checked for various compliances like the W3C and many others those are required by the search engines. Codes and scripts should follow the rules prescribed in such compliances that works as a effective vaccination against serious attacks from the cyber space.
Browser Compatibility – Site design should be compatible with all known web browsers like Mozilla Firefox, IE, Google Chrome etc or any of the foreign search engines as well.
Say NO to Frames – Frame based sites are the thing of the past. Besides search engine spiders are unable to read frames. In the present day site design and enhancement framed sectioning has no use.
Alt Tag placement – Using “Alt” attributes to all your images is very advisable for SEO. Alt tag should be relevant and descriptive to your image. Doing so it will be readable and one can get benefit in getting placement in Search engine image search results.
Provide a Sitemap – HTML & XML sitemaps to your users and search engine robots respectively.
Check broken links and all typographical errors – Broken links are very detrimental for search engine crawlers as it loses continuity to pull up in front of the engines. Similarly typographical or grammatical errors also tend to affect the continuity aspect of the search criteria.
For more information and free consultation about having a near perfect SEO friendly website design and to know as to how to rank high in Google. Please feel free to contact us.