Technology and design styles change quickly and so can the focus of your business. Identifying what functionalities, features and capabilities are essential for your brand, as well as looking at data throughout the decision-making process, should help shape the outline for your design plan.

Mobile optimization: With most of the e-commerce website traffic coming from mobile devices, it is incredibly important to keep the websites mobile friendly to access significant part of your audience. Responsive web design with ease of use and instant access to optimized information is a key to generate sales.

Focus on content: Not only is focusing on content good for SEO (Search Engine Optimization) efforts, but it also helps prove your value to users. Whether it’s through blog content, or the right messaging on your homepage and landing pages, you should be informing your users that your products or your services are worth their time and money and thus keep the potential customer in the buyer funnel which can further be augmented by email or paid advertising.

Evolutionary site redesign: ESR is an iterative design approach of testing with incremental improvement thus keeping our website leading the pack. With ESR, every change is measured in controlled A/B/n split tests throughout your entire website and digital marketing. ESR essentially uses conversion rate optimization principles to redesign your site.

Simple navigation: Design aesthetics are important for websites however, functionality and usability is even more valuable. The navigation on your website must be simple to use, and should mirror the pathway that you want to encourage users to travel through on your website.

After you’ve been up and running long enough to adequately measure traffic and conversions, compare your data against past performance and evaluate your progress towards meeting those goals.